UCB Libraries

This guide has moved to http://libguides.colorado.edu/WRTG3040.

  • Getting
  • Business
  • Articles &
    Case Studies
  • Writing
    & Citing
  • Ask Your


Search Strategy

A little planning at the beginning of your research process will save time. Frame your search strategy in terms of the data pieces you will need to make your recommendation.


  • What types of information will you need in order to support your idea?
  • Who might keep track of that information?
  • Is the information likely to be freely available or hidden behind a paywall? Is it something a company might not want their competitors to see?
  • Is there more than one keyword that could describe the concept?

For information on choosing the right keywords and using them effectively, see this guide.


Off-Campus Access

NOTE: Some of our databases require a VPN connection. Those databases are identified with this icon: VPN Only Icon All the other resources should work if you follow a link from library pages.


If you want or need to connect through the VPN, you can download the software from OIT. The VPN software makes it appear as though you are accessing the Library's subscription resources from on campus, thus reducing the need to log in to each subscription database.


Reference Sources

Reference sources (such as encyclopedias) are an ideal place to find background information on your topic.


Sage E-Reference

Search the online version of Sage encyclopedias in humanities, social sciences and business.

Reference Universe
Search across all the table of contents and indexes of all the print and online reference titles in the University Libraries.

For an overview of CSR topics and issues, see the "Corporate Social Responsibility" entry in the Encyclopedia of Management.



Company Research

The availability of information about a company depends on whether the company is public or private. Public companies release a great deal of information through annual reports and SEC filings. Privately held companies are not required to disclose information about their business, thus limiting the amount of information that can be found.


Business Insights: Global

Research and analyze companies, industries, and economies around the world.


Local Business Resources

Reference USA

Search for businesses by name, keyword, location, or industry. Financial information, employees, and operating expenses are listed as available, even for small businesses.


BizWest (formerly Boulder County Business Report)
Business news, analysis, data, and statistics for Boulder and Broomfield counties. Access the library's subscription content using the link above for full-text articles, or browse headlines at bizwest.com.


Industry and Market Research

Industry surveys can be used for information about the current business environment, regulations, developments, and issues that impact companies.

This is our favorite source for industry reports. You can information on growth, market shares, etc. on tons of industries here.

Not finding the industry you want, check out our industry guide for more databases.

Mintel Market Reports

This database contains information on consumer trends, demographic profiles, brand share, and market drivers. Search by product, lifestyle attribute, or company.

NOTE: You will need to set up a profile using your colorado.edu email address before using this database.

Not finding the market research you want, check out our marketing guide for more resources.


Data and Statistics

Finding data and statistics can be the hardest part of your research. Here are a few of our favorite sources:

ProQuest Statistical Insight
This is a collection of data from governmental, international, and associations. It is one of the biggest collections of data we subscribe to.



This database provides tables from newspapers, reports, etc.

Want to see data broken down by topic, check out How do I... Find Data and Statistics?




The University Libraries at Virginia Tech created an excellent guide which explains the differences between popular, scholarly, and trade publications. (www.lib.vt.edu/help/research/types-sources.html)

Preliminary/Background Articles

  • CQ Researcher
    This database offers in-depth, non-biased coverage of political and social issues. Our favorite parts of the report are the pro-con and bibliography sections.

  • Congressional
    This database provides access to all things from the US Congress. We recommend searching the Congressional Research Reports, which provide in-depth understandable coverage of topics before Congress.

    We recommend using the Browse Issues and Topics or World Map for an overview of research topics.

News & Trade Articles

Scholarly Articles

  • Business Source Complete and ABI/Inform
    These are the primary databases for scholarly articles in Business, but they also have trade publications and news articles.
  • Sage Journals Online
    This interdisciplinary database has articles from over journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine.

Find more articles here: ucblibraries.colorado.edu/research/findarticles/


Case Studies



Citation Styles & Management

For information about citing print and electronic sources in a range of styles, see "How to Cite a Source."


The APA Style is most often used in the social sciences. For complete guidelines, consult the APA Handbook.

Publication Manual of the American Psychological Association. 6th edition, Washington, DC : American Psychological Association, 2010.

Call number: BF76.7 .P83 2010.

For quick answers to common APA questions, see the Purdue OWL Site: https://owl.english.purdue.edu/owl/resource/560/01/


Writing a longer paper and need to keep track of citations?
is a citation management tool that allows you to collect, organize, and share citations for useful articles, then automatically generate a bibliography when you're ready to write your paper. Citations from most databases can be easily exported directly to Zotero.


Need More Help?

Wondering if you're citing something correctly? Or maybe you need help with structuring your paper? Take advantage of the CU Writing Center. Making an appointment with a consultant at the Writing Center allows you to receive one-on-one help with your writing.




In person
Matt Brower: Office hours 3-5 Wednesday
or by appointment
Jennie Gerke: Office hours 3-5 Tuesday or
by appointment
Keith Teeter: by appointment
Chris Lovejoy: by appointment


Matt Brower: 303-492-7156
Jennie Gerke: 303-735-6804
Keith Teeter: 303-492-1877
Chris Lovejoy: 303-492-3251


Instant Message

Using the box to the right, you can request assistance during the hours we are logged on.



Matt Brower: matthew.brower@colorado.edu
Jennie Gerke:jennifer.gerke@colorado.edu
Keith Teeter: keith.teeter@colorado.edu
Chris Lovejoy: christopher.w.lovejoy@colorado.edu

Chat requires JavaScript.