UCB Libraries

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III. Policies: Journalism and Mass Communication

I. Purpose:
With a history of journalism instruction that dates back to 1909, the School of Journalism and Mass Communication (SJMC) provides a liberal arts foundation and solid professional preparation. Students receive education aimed at disciplined, critical thinking and analysis through the study of media history, law, ethics, writing, and social processes. The program is one of only two accredited journalism and mass communication programs in Colorado and is the only one to offer a full range of undergraduate and graduate degrees. SJMC is accredited by the Accrediting Council on Education for Journalism and Mass Communications.

A. Curricular emphasis:
The School of Journalism and Mass Communication offers students a wide range of classes in many aspects of media practice, including journalistic writing and editing, broadcast writing and production, media studies, photojournalism, electronic and digital journalism, advertising creative development, consumer behavior, publication design, magazine article writing, public relations principles, and communication law. Media criticism and analysis are also broadly represented in the curriculum through courses such as media institutions and economics, media ethics, mass communication history, international mass communication, and special-topics offerings.


B. Research emphasis:
Among the faculty are leading researchers on communication policy, technology and social change; media, religion and culture; marketing and visual communication; international media development, audience behavior and mass media law.


C. Degrees granted:
Bachelor of Science in Journalism:

  • Advertising
  • Broadcast News
  • Broadcast Production
  • Media Studies
  • News-Editorial
  • Master of Arts in Journalism:
  • Newsgathering
  • Mass Communication Research
  • PhD in Communication

D. Special Studies Programs:
environmental journalism, newsgathering (advanced professional track)


E. Other Subjects That Overlap and Utilize Materials:
The marketing and management programs in the Leeds School of Business make use of advertising, public relations, and broadcast and media industry information. The communication department of the College of Arts and Sciences makes use of general communication theory materials. The art and art history department of the College of Arts and Sciences makes use of photojournalism and graphic design materials.


F. Institutes or Labs That Utilize Materials:

The Center for Environmental Journalism seeks to enrich and elevate the quality, range and significance of media coverage of environmental issues. The CEJ is home to the prestigious Ted Scripps Fellowships in Environmental Journalism, which provide working journalists with a one-year opportunity to deepen their understanding of environmental science, policy, law and journalism. The Resource Center for Media, Religion and Culture at the Center for Mass Media Research is a clearinghouse of information for those interested in exploring the intersection of religious and media-related practices in the everyday lives of contemporary adults and their families. The blurr Digital Innovation Lab is a state-of-the-art multimedia computer facility dedicated to teaching and experimentation in interactive design.


The New Media Center experiments with the development and implementation of media software for use in innovative teaching. The NMC is working with the Colorado Press Association and similar organizations to shape the next generation of mass communication technology.


Special projects of the SJMC include the Bonpo Media Archive and the Virtual Chautauqua Project.


G. Special Populations Outside University That Utilize Materials:
professional journalists, media broadcasters, and advertising professional; students enrolled in other journalism and mass communication programs in the state H. Other Considerations The SJMC maintains a reading room in the Armory containing current national and state newspapers, mass media research journals, and trade journals.

II. General Collection Guidelines:

A. Methods of Acquiring Materials:
Most monographic materials are acquired using the Blackwell North America (BNA) approval plan. Some materials are ordered from BNA slips. Other materials, particularly white papers and media reports, are ordered directly from publishers when identified. Gift materials are accepted based on the needs of the collection.


B. Languages:
English is the primary language of materials collected, although materials in some western European languages are occasionally purchased in the area of European Union communication and telecommunication policy.


C. Chronological Guidelines:
Works covering all periods of time considered, although focus is on topics and issues of a current and emerging interest.


D. Geographical Guidelines:
Focus is on journalism, advertising, and mass media topics as they relate to the United States, although global media policy, mass media studies of individual foreign countries, and media of the developing world are also of interest. Works of a regional interest (other than Rocky Mountains and American West) are selectively considered based on topic and prominence.


E. Treatment of Subject:
Reflecting the comprehensive curriculum of the SJMC, works appropriate for all levels of researchers, from lower-division undergraduate to doctoral and research professionals, are acquired. Academic treatments of the subject, including historical treatments of the profession, are acquired comprehensively. Textbooks and handbooks published in the U.S. in support of the undergraduate curriculum are acquired selectively. Biographies, autobiographies, memoirs, and recollections of popular or historically significant American journalists are generally collected. Popular treatments of the subject are selectively acquired, although works of interest to media studies researchers may be either academic or popular in treatment. Media law materials are not heavily collected due to comprehensive collection treatment by the Law Library on campus.


F. Types of Materials:
All types of materials are considered for purchase, although books and journals are the most heavily acquired materials. Trade journals, association newsletters, and media-related magazines are also purchased. A/V materials are usually only purchased upon request.


G. Date of Publication:
Current materials are of primary interest to faculty and students. Occasional retrospective and archival purchases are made upon request of faculty and graduate students.


H. Other General Considerations:
Due to the block shelving system in place in the University Libraries, materials purchased on this fund are scattered. Mass communication, mass media studies, print journalism, and journalism biographical materials are housed in Norlin Stacks/Norlin Periodicals. Photojournalism, typography, and graphic design materials are housed in the Art and Architecture Collection in Norlin. Broadcast journalism, media industry, advertising, and public relations materials are housed in the Business Library. Telecommunication materials are generally housed in the Engineering Library. Media Law materials can be found in the Law Library on campus, and, to a lesser degree, in the Norlin Stacks. Some older, less-frequently used materials in all areas of journalism and mass communication are housed in the PASCAL remote storage facility on the University of Colorado Health Science Center's Fitzsimons campus in Aurora.

III. Observations and Qualifications by Subject and LC Class

HD 59 Public Relations

HE 8689 - HE 8700 Radio and Television Broadcasting

HF 5801 - HF 6191 Advertising

HM 258 Social Psychology (Mass Media/Communication)

HM 263 Social Psychology (Public Relations)


KF 2750 Mass Media Law


P 87 - P 96 Mass Media/Communication (comprehensive works)

PN 4699 - PN 5650 Journalism


TR 820 Photojournalism


Z 5630 - Z 5635 Bibliographies (Mass Media/Communication)